Buying Audio Gear: Zen and The Reach

I’d like submit that there two ways to look at buying anything expensive. The first, which is by far the most reasonable is the “modest” approach. The other, well, isn’t. For lack of a better phrase, I call it “The Reach”.

If we’re faced with a major purchase, like, say, a car, I think most of us start the conversation (at least with ourselves) with some idea of a budget. Into that budget, we try to shoe-horn the actual object of desire, say, a BMW. Failing that, we find another that actually does fall within the scope of possibility, say, a Honda. Now that we’re properly focused, and the transaction is at hand, we have some options. Actually, we have lots of options. Lots of very expensive options. Do I really need cruise control? A sunroof? A remote entry key fob that starts the car and warms it up before I leave my house? How about Bluetooth, navigation and Pandora Radio? Yeah, it adds up. And it can add up fast. Which raises another question — has my budget been blown before I even start?

Many of us scramble at this point. Can I find the dough to actually get all the widgets that I want on this car? And if so, have I just found enough cash to buy the car I really wanted, you know, the one I wanted in the first place? That is, is this tricked out Honda the same price as a bare-bones BMW — or close enough that it doesn’t matter?

That’s “The Reach”.

Obviously, both “options” are suspect. But assuming, for a second, that you can afford either, which do you go for? The product at the level that your budget is actually set to, or do you stretch up-market and grasp that rung that has unexpectedly swung into reach?

I have a friend that justified the purchase of a Porsche that way. He could afford it, so why not. But I remember the conversations with him — he could easily have purchased something a bit “down market” from the Porsche, and tricked it the hell out. At the time, I even remember suggesting that this was the better, more interesting, saner approach. He was undeterred. There is something compelling about The Reach that defies the logic of The Reasonable. And … there’s something viscerally satisfying about making that jump. I’m not saying it’s a good idea. I’m not saying it’s a responsible idea. But I get it. Assuming you can make the leap, it’s exhilarating.

I think about this often, especially when talking with folks about audio’s high-end. “Do I ‘just get’ this or should I beg, borrow and steal my way into getting the better one?”

All things being equal, my answer these days is almost always “get the better one”.

There are a couple of assumptions there. First, if you’ve already convinced yourself that you’re compromising then you’re going to be unhappy. The product may well satisfy you inordinately. It may well be a class leader. It could even be friggin’ perfect, but you’ve already decided a priori that it isn’t. Not to put too fine a point on it, but this is why AudiogoN is still a going concern. Audiophiles are nothing if not lost in the sea of buyer’s remorse, attempting to chart their course by the twin lights of Doubt and Envy.

Second, note that I didn’t say that the “better one” is actually better. It doesn’t matter. In fact, it doesn’t even matter what we’re talking about — it could be shoes — and the theory would apply with equal force. If you’ve already decided that your “just get this” choice is subpar, you’re screwed. You’d be better off buying nothing and waiting — it’ll cost you less, and not just in the long run. Why? Well, you’re going to get your compromise choice — and sell it. Usually at a loss.

(Yes, you could buy it used and that’ll save you some cash, but not always and not really. Buying something used has lots of hidden challenges and costs — and unless you’re buying that thing from a reputable dealer who’s offering some kind of guarantee, I’m not recommending this approach. Yes, it might work out for you on this particular instance, or 10, but I’m not recommending it. Too risky! And when we’re talking about gear that costs thousands of dollars, I’m not interested in risk — I just want the reward. Anyway, moving on.)

Third, with Reachers, you get a side benefit to your successful swing up into the higher-end — cognitive dissonance. Even if that product you reached for isn’t as awesome as it ought to be, you won’t care. That exhilaration from the swing up will carry you for quite some time. Okay, I’m being silly and not a little mean, but it’s true — if the goal is satisfaction and happiness, working with your psychoses brain’s hidden processes is always preferable to working against them.

The alternative to all this, of course, is to be happy with the Honda.

This is harder than it sounds and, quite frankly, it’s something I’m terrifically bad at. “Being content” is something you’ll see kicked around a some kind of feel-good pablum, and it’s as boring as it is un-capitalist. But there’s a couple of points to make here. One, the chances of Component X offering a radical improvement to the overall performance of your system is low. [Heresy! Burn him! He’s a witch!] No, really, it’s true. Your system is whatever it is — but whatever it is, it’s a system. Adding footers, or a fancy rack, or any number of widgety thingamabobs, may well incrementally improve … well, something … but my bet is that they are not going to revolutionize the playback of the system as a whole. Similarly, upgrading your CD player is also fine thing, but that money would have been better spent, in my humble opinion, by adding something new. Like adding a turntable to your digital-audio-only system. Going analog would be different, new — and exciting.

It’s a matter of priorities. So, before you can answer the question “what do I do”, you have to know whether the point of this system is perfection or enjoyment. I think many audiophiles get wrapped around the axle of the former, but there’s no right answer here. However you do choose to answer the question, then invest accordingly.

But assume for the moment that “enjoyment” is your goal. Wouldn’t music be a better investment then? For an annoying example, how much would that CD player cost? Whatever it is, I bet you can buy a crap-load of music for the same bucket o’ duckets. That’d sure keep you busy, no?

If all this feels very Zen, well, it is. I think many audiophiles feel the pull of the exotic and the esoteric and forget the why of it that brought them there in the first place. It happens. But when you’re talking about justifying The Reach, it’s worth level-setting to make sure you’re not about to go off the deep end, chasing after a tangent that, on its face, is beside the point. Save the cash. Spend wisely. Invest in that thing (you’re convinced) that will take you to the next level. Then do it.

I’ve left a lot of issues on the table here. Things like:

  • When do I upgrade?
  • What should I upgrade first?
  • What should I be looking for in an upgrade?
  • Which of my children do I sell to finance the upgrade and how do I get the best price?

All very important questions. But I’d love to hear from you. You ever feel the pull of The Reach? Did you resist? Did you give in? How’d it work out for you, either way?

About Scot Hull 1063 Articles
Scot started all this back in 2009. He is currently the Publisher here at PTA, the Publisher at The Occasional Magazine, and the Executive Producer at The Occasional Podcast. There are way too many words about him over on the Contributors page.


  1. I just learned the hard way, recently, “if it ain’t broke don’t fix it” are true words of wisdom! I love the musical performance and the balls behind my Classe Audio DR-9 (the last of the Classe amps designed by David Reich) but it’s almost 14 years old now!

    So I bought a gorgeous used Cary SLA-70 Signature (KILLER amp – and at 30 watts, plenty for my Zu Audio Omen Defs) but the lack of headroom and dynamic punch made the Classe endear itself to us even further IF possible.

    So, I moved the Cary to the office, driving my classic Acoustic Research AR-102’s!!

    You never know – but, I think with digital, we’ve made leaps in bounds,
    and also in vinyl playback. Amplifier design however, well, many brands I used to
    respect are just too safe now; all this circuitry to protect other circuitry.

    Cary, is one of those companies that I think have stayed balls out,
    which is why the purchase is still giving me MUCH joy in my office
    (where I listen more anyway).

  2. Is it fortunate that my wife goes nuts when I tell her I paid $300 for some speaker cables? Well, it does bring me down to earth so I must at least try to be “logical” in discussing the benefit of said purchase. That’s probably good grounding for me. Not getting “Deer Fever” and pulling the trigger too fast.
    And I know the Editor of Six Moons and I like his style. Reviews are like wine and variety makes for a better knowledge of the subject. A better buying decision.

  3. Guys, the BEST writer ever? or writing now 😉 ? As a reviewer I do enjoy Scot’s Blog and have suggested others to have a look. And Scot doesn’t ramble on. That in itself is something to celebrate.

    Not sure how this is any different than what everyone goes through. Maybe a new Honda is a stretch for some (I know it is for me). But a used Honda or Porsche or BMW can still provide lots of the “Reach” whilst staying within one’s means. Enlightenment can come from self realization and knowing your limits too. Simplicity can be one path and I find that I actually yearn for simpler paths towards the same goal. Many times that may result in a cost savings, but not necessarily.

    Audio has always been a stretch for me. Same with bicycles. I bought a Bridgestone MB-4 when I should have bought a Raleigh or whatever else was out there at the time (about 20 years ago). Or perhaps a MB-6 and I am sure I would have been just as happy. Over time, I could have upgraded parts on the old Bridgestone to create a “quasi” MB-4. But it isn’t the same. With audio, the big Reach was my turntable: an Oracle Alexandria with a Premier MMT and a Grace F9e. Both hurt to buy, but I’ve still got both. The Oracle has been upgraded with a current production SME 309 and a Grado Sig8 MCZ.

  4. I’m right there now. I’ve got a desktop system with excellent speakers (ATC) and a perfectly fine amp (Yamaha). I’m going to upgrade and a better integrated with a built-in DAC is more than enough, but there are separates, more current, bass management, cabling…

  5. Most guys have a built-in check and balance. It’s called a wife…picture hands on hips, tapping foot on floor while you’re auditioning those $10k speakers. I on the other hand have just the opposite problem. When we’re at the local high end dealer and I’m ogling that $6K TT (bet you can guess which on that is) she pipes in “buy it…go on, buy it. You deserve it”. Or when doing a walkabout at the BMW dealer scoping window stickers…”let’s buy it. I love it…let’s buy it”. I know that sounds like an ideal situation but I beg to differ. The upside is that I’ve developed a remarkable level of self control and avoided bankruptcy.

  6. After many years of ferrying kids around in station wagons, Ram Vans and minivans, all the while aching for a BMW, I finally reached– and got it. Great car. I’m glad I did it.

    Got a good stereo, a Honda (or maybe a Hyundai) if you will, good, solid, virtuous, but I’m in a bit of a fever to get some– “more.” Another reach. This is actually much harder than getting the BMW. Also headed up to NYC — in my Beemer- for the audio show; got some prospects there I think.

    Just good old human nature I guess.

  7. Its true… its a disease, but a fun one. Unless you are living on the street. But then how do you plug it in and keep all the bum slobber off your stuff!

  8. yeah brotha, the maserati quarttoporte or the BMW m5? Audionote or ??? PTE’s or Magnepans? Which color 1st; for buying the mezlan croc slip ons???? Is this an audio blog or pschye 102 ??? Great read! The delimma ‘we’ face, as I prepare to attend the NYC audio show … thanks … !?

  9. High end audio equipment is a luxury. Like all luxury items it’s best to decide in advance what you can afford. The most expensive equipment is made for people to whom any price means nothing if they want it because they have so much money it doesn’t matter to them. That is not most of us.

    Once upon a time a long time ago I was in this same trap with the rest of the audiophiles. Constantly shopping, reading magazines, getting sales flyers, comparing specs, going to audio shows, nagging salesmen. One thing about wanting something badly is that the anticipation of actually getting it, saving up for it, and then buying it reaches a high point and then once you have it, there is the downward slide of disillusionment when it doesn’t live up to all your expectations. First time that happens you wonder if something is wrong with it. Is it defective? Did I accidentally damage it? Then as time wears on you become accustomed to it, it becomes part of your life and you take it for granted. That’s about when you start all over again shopping around for its replacement. Usually that only took me about a week or two, maybe a month tops. 🙂

      • Yes it is a disease and a serious one too. Maybe someone should start “audiophiles anonymous.” Nah, on second thought that wouldn’t work, they’d only wind up at each others houses showing off their equipment. It’s nice to be cured. One less problem to deal with in life. I do feel some sympathy for those still suffering from it though. Perhaps I will go to the NYC show after all just to see what I was once like and could have still been like.

  10. Scot, you are a wonderful writer .for ‘me’. As I have told you numerous times, you do Rock. You are the best Audio writer at this time. Please do not ‘dumb’ yourself down for money. You exact opposite is the Editor at Six Moons. I am sorry, but he bores me with his going on and on. You get to the point, and in a fashion that makes sense to me.

    I love your writings. Thank you.

    May we have more Sir? 🙂

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