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RMAF 2016: Nordost Lets Your Ears Decide

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Even among committed audiophiles, the subject of whether cable makes much difference in sound quality can stir up more verbal sparring than a presidential debate.

Cables manufacturer Nordost has its own solution to the controversy, and, thankfully, it doesn’t involve hurling insults or physical intimidation. The only fact-checking needed can be done with your ears.

Nordost is a mainstay at high-end shows, conducting dozens of cable A vs. cable B vs. cable C listening tests during the events. I’ve sat through many of them and, believe it or not, I’ve always easily heard the differences.

At the 2016 Rocky Mountain Audio Fest, I attended a fascinating power-cord demo conducted by the company’s regional sales manager, Mike Marko.

dsc_0932“I’m going to change just one power cord,” he told the dozen or so audiophiles gathered for this session on Saturday morning. “And, to show how much difference a single cord can have, I’m choosing the CD player because that’s probably the least important power link in the system.”

Standing in front of a rig featuring electronics from Balanced Audio Technology feeding Audio Physic Virgo 25 speakers ($15,000), Marko played about 45 seconds of a song using a Simaudio Moon Neo 260D ($3,000) as a transport outfitted with its stock black power cord. The DAC was a dCS Puccini ($23,000 with clock).

The cut (which Marko couldn’t identify later) featured a British-accented male vocalist singing a mid-tempo song that began with a single strike of a small bell, followed by the entrance of acoustic guitars, bass and drums. The sound with the standard power cord, at this point, seemed fine.

Then, Taylor subbed in Nordost’s Heimdall 2 ($600) cord on the transport, and restarted the track. There were gasps and murmurs as the bell tone seemed to hang in the air, on pitch and with more clarity, for what seemed like forever. As the vocals and instruments started, it was obvious there were significant improvements in resolution, air and the “black background” of the recording.

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RMAF 2016 coverage courtesy of Noble Audio

Taylor didn’t stop there, however, yanking out the Heimdall and replacing it with Nordost’s Tyre ($1,700), which has seven solid-core conductors to Heimdall’s three. Immediately, bass tightened, vocals were more textured and the acoustic guitars sounded crisper.

dsc_0945Finally, Taylor cut to the chase and inserted the company’s Valhalla 2 ($5,000, but still one notch down from the flagship Odin). The bass improved even more, seeming to go deeper, vocals gained nuance and that bell … my word, it was just spooky.

“Remember, what your hearing is changing just one cord — the least critical one,” Marko said as he punched stop on the CD player.

I’ve heard a number of other similar convincing demos of Nordost wire at shows, including the company’s speaker and interconnect lines, as well as its novel vibration-control devices. The power cord demo was especially impressive, though, since the Nordost products were only carrying the Denver Marriott Tech Center’s notoriously poor AC an extra two meters to the transport.

Most people focus on upgrading their speaker cable, but Marko contended the biggest sonic improvements would come from starting with the power cords.

Going with the premium-level wire is not for those faint of heart or short on cash. Marko estimated the total cost of all the cables in the RMAF system, which consisted primarily of Valhalla 2, would cost around $150,000. That, although jaw-dropping, was about half of the $300,000-plus cable assortment featuring Odin that I’ve seen at other shows.

The considerable price tags (Nordost does sell many less-expensive products) comes largely from materials, labor and research expenses, Marko said.

“We make everything here in the U.S. (Nordost is based in Holliston, Mass.),” he said. “We don’t import the basic copper from China, either, we process it in-house. And, with the higher lines, we make our own connectors.”

It can take more than an hour to produce a meter of some of Nordost’s pricier flat, solid-core cables. That all figures in the retail sticker.

Still, with even Nordost’s relatively cheaper wires making a sonic difference, it appears only deaf ears would argue against them.

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About John Stancavage (106 Articles)
Writer and reviewer for Part-Time Audiophile

3 Comments on RMAF 2016: Nordost Lets Your Ears Decide

  1. Carl Engeb // November 26, 2016 at 9:13 AM //

    sighted and not a blind test, means it’s irrelevant babble…another carefully crafted sales pitch, all it needs is a few fools to follow, at the absurd prices for this crap….No one remembers P.T. Barnum?….fools

  2. It’s tiresome but I have to say as hundreds of others have how flawed this demonstration is. My working hypothesis would be that you would hear the same progression in sq regardless of the order in which the cords are put in the system. When I turn on my audio rig, to begin with it sounds like the pale totally dissimilar facsimile of live sound it actually is. Within five minutes it sounds like I’m in my local concert hall. No, it’s not my system warming up; it’s my brain filling in the gaps. I’m not a DBT advocate, and I buy my equipment based on my ears, but at least I know that most of the time I’m fooling myself and I’m annoyed by the pastiche of science and objectivity of the Nordost demonstration.

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