Turntable manufacturer sees sales surge 400% to keep up with vinyl numbers

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Pro-Ject displays some of its wares at CES 2017 in Las Vegas.
If you’ve got a thing for vinyl, then you’ve got a thing for turntables too.

Both are dependent upon the other, and as worldwide sales of LPs hit upwards of 3 million copies in 2016 according to several news outlets, turntable manufacturers saw demand for their products rise in kind.

According to SEV Litovel – the manufacturer referred to as the largest producer of quality turntables in the world, and which provides Pro-Ject Audio with a number of models – the company’s production rose four-fold in the seven years between 2009, and 2016 to more than 124,000 ‘tables.

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Pro-Ject Classic turntable.
Heinz Lichtenegger, who is director at Pro-Ject, attributed part of the huge growth in sales to the way people were choosing to listen to music on vinyl in an attempt to “…make their life more enjoyable, more slow.”

 

Jiri Mencl, the managing director of SEV Litovel, said the company opened a new $7.2 million USD turntable production facility this year in order to keep pace with demand, and expects approximately  400 employees to build 150,000 units – ranging in price from $2,000 to $10,000 USD – within three years.

Original article HERE.

–Rafe Arnott