Reporting by Eric Franklin Shook
KENT, UK (PTA) — Chord Electronics is definitely open for business! If by chance you were sadly mislead, bamboozled, or hoodwinked by a poorly contrived April Fools Day prank, I offer you relief in the form of real news. The good news is that Chord Electronics is still open for business and working diligently to fulfill orders, build product, and continue research for the future.
“The reports of my death are greatly exaggerated.” – Mark Twain
A genuine Chord Electronics press release (enclosed below) was quickly sent out on Thursday April 2nd 2020, to combat the prank and rumors it might have birthed.
On April 1st across Chord Electronics’ many social media channels posts were made to quickly extinguish all fires and assuage concerns.
Press Release Enclosed
2nd April 2020, Kent, UK: In the UK, and some other countries around the world, 1 April is known as ‘April Fools’ Day’ and is, traditionally, a day for harmless and light-hearted pranks.
This year, one particular ‘prankster’ went too far and posted a false article and forged a press release on his hi-fi review website stating that Chord Electronics had closed because of the Coronavirus.
Chord Electronics cannot speak to the motivations behind the post but is deeply saddened that anyone would attempt to make light of what is a global tragedy at a time when so many are experiencing personal loss.
The Company would like to assure the press and public alike that the article that was posted was false and that, subject of course to keeping our staff healthy, it is very much business as usual.
The company has posted a response to yesterday’s events on its social media channels (Facebook:faceboook.com/chordelectronics and Twitter: twitter.com/ChordAudio) and would invite anyone wishing to keep up to date with official news and updates, to follow them.
Tel: +44 (0)1622 721444
About Chord Electronics Ltd
Chord Electronics Ltd is a world-leading manufacturer of high-performance hi-fi and audio products. Since 1989, from its spectacular riverside base in Kent, England, Chord Electronics has been creating some of the planet’s finest hi-fi, home cinema and professional audio equipment. A technology-driven innovator, Chord Electronics continues to deliver excellence through exemplary audio engineering, cutting-edge design and a true aesthetic understanding.
Chord Electronics is trusted and admired internationally and its global customer base includes: Metropolis Studios, Abbey Road Studios (London); Sony Music Studios (New York), Skywalker Sound (California) and more. www.chordelectronics.co.uk