Sonus faber Announces 2021 Trade-Up Program

Hiram Katz, Attorney at Law

Some deals are almost too good to be true.

My long time friend (and lawyer) Hiram Katz taught me the basics of reading legal descriptions, and to date I’ve never spent more than a day in jail. So when I found myself this morning skimming the enclosed press release of the Sonus faber Trade-Up offer for details, I couldn’t help but fall back into the familiar habit of murmuring to myself, He who?”

But this time, it was more snarky and like, “They didn’t say what brand of speaker.

Obviously this limited time offer applies to existing Sonus faber customers who are looking to trade-up for something newer, bigger, better in the line-up. But the question remains, does the enclosed description mean that the trade-up deal is also available to non-Sonus faber speaker owners? I’m not sure. I say, decide for yourself with the enclosed press release below. And if you’re feeling feisty, contact your nearest Sonus faber dealer to gather the specific details and also set up an audition.

Sonus faber wow’d us in 2020 with their new (award winning) entry level Lumina III tower speaker (reviewed here).

Press Release Below


The Brand is Thrilled to Offer Upgrade Opportunities to Discerning Listeners in the US and Canada

VICENZA, ITALY (February 1, 2021) – Sonus faber is proud to announce its new 2021 Trade Up Program, allowing music enthusiasts in the US and Canada the unique opportunity to trade in a used speaker toward a purchase of a new pair of Sonus faber speakers.

Sonus faber looks forward to offering the opportunity to a new and wide audience, as part of its mission to enrich people’s lives with exceptional sound quality. For a limited time, customers may upgrade to one of the brand’s handcrafted Italian masterpieces by trading in a used speaker to enhance their home listening experience with the natural sound and Voice of Sonus faber.

The program is available through authorized and participating US and Canadian Sonus faber dealers from February 1, 2021 through March 31, 2021.

Learn more at


Sonus faber is an Italian manufacturer of handcrafted speakers, and other high-end audio equipment, born from the idea of a man who loved music and its correct reproduction, but also from a person with a special sensibility about handcrafted wood products and a true reverence for beauty. Sonus faber brand tells a story by means of sound and materials. Each Sonus faber product, be it past, present or future, is able to take the listener into a world of long-lasting tradition, Italian culture and craftsmanship. Our handmade musical instruments are true to Italian expertise, with an unforgettable voice that immerses you in a natural sound experience. Sonus faber is a team of creative technicians, inventors of cutting-edge design solutions to carefully develop products that become everlasting works of art for any living style. Learn more at


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