Three of our favourite brands have come together in the name of music. Focal/Naim have teamed up with Qobuz to create and host their in-store demonstration playlists.
We’re no strangers to creating playlists here at Part-Time Audiophile, as we have our own PTA War Room playlist hosted on Qobuz here.
More about Focal/Naim stores, and their partnership with Qobuz can be found below.
Focal And Naim Have Teamed Up with Qobuz to
Create the In-Store Music for Focal Powered by Naim Stores
June 7, 2022 – As the Focal Powered by Naim network continues its global rollout, the two leading audio and electronics brands have teamed up with Qobuz to create a bespoke in-store musical sound signature. The move is an extension of an already existing partnership between VerVent Audio and Qobuz: some of Naim’s products already including the French high-resolution music streaming and download platform in their service offer.
BESPOKE PLAYLISTS TO STIR EVEN GREATER EMOTIONS
In collaboration with Focal, Naim and the store managers, Qobuz will propose personalized playlists of between 20 to 25 tracks for each Focal Powered by Naim retail space. By joining forces with the streaming platform pioneer of high-quality sound and its 80 million tracks, Focal and Naim have gained access to a music expert team. And whilst we already know the two brands manufacture outstanding products designed to stir emotions, now we can experience it firsthand in store – through the raw emotion unleashed by Qobuz’s high-resolution playback. There will be an initial 14 stores to enjoy their own playlists (Cannes, Lyon, Berlin, Houston, Adelaide, Perth, Sydney, Melbourne).
“This exclusive partnership with Focal & Naim will bring a unique listening experience, both in shops and at home. By creating these playlists, our editorial team is proving its savoir-faire in order to make high-quality sound accessible to the greatest number,” said Marc Zisman, Head of Music at Qobuz.
FOCAL POWERED BY NAIM CANNES
One of the first stores to have its playlist is Focal Powered by Naim Cannes, with 20 tracks dedicated to Cinema. From the groovy ambience evoked by Herbie Hancock for Blow-Up (1967, M. Antonioni) to the special Nightcall by Kavinsky for Drive (2011, N. Winding Refn), from the Bernard Herrmann’s legendary score for Taxi Driver (1976, M. Scorsese) to the beautiful Valse d’adieu by Gabriel Yared for Juste la fin du monde (2016, X. Dolan), the Focal Powered by Naim playlist is a timeless selection of 20 film soundtracks, some of which have won the coveted Palme d’Or.
MEMORABLE IN-STORE EXPERIENCE
With these Qobuz playlists, Focal and Naim are putting a unique stamp on their network. Already acclaimed for their stylish combination of design, vast product collections, exclusive finishes, listening rooms, headphone bars, now the Focal Powered by Naim stores are also getting their own personal and ever-changing musical flavor. Customers can listen to the songs in-store but can also find them on the brands’ various communication channels. What’s more, they will receive three months’ free membership to the platform.
“We are very pleased to announce this partnership founded on the themes of travel and emotion. It’s a pleasure to work with the passionate teams at Qobuz to prepare these musical journeys,” said Louis Gibout, Head of Partnership Focal & Naim.
For more information visit:
Focal – www.focal.com
Naim Audio – www.naimaudio.com
Focal Powered by Naim – https://www.focal.com/en/focal-powered-by-naim
Facebook / Instagram / Twitter- @FPBNofficial
ABOUT VERVENT AUDIO GROUP
VerVent Audio was born in 2011, incorporating Focal and Naim Audio. Each brand brings its savoir-faire: Focal is a French manufacturer of hi-fi loudspeaker and speakers, pro-audio monitors, in-car audio, custom-install products and headphones. Naim is a renowned British electronics specialist, specializing in two-channel hi-fi, multi-room music streaming systems, amplifiers. Both are recognized as exceptional brands in their countries: Naim is a multiple Queen’s Award winner, while Focal is designated by the French state as an ‘Entreprise du Patrimoine Vivant’. Together, they have united their unique areas of excellence and innovation and constitute a reference point in the world.
ABOUT FOCAL NAIM NORTH AMERICA
Born from the merger of Focal, world leader in acoustic sound made in France, and Naim Audio, world leader in British-made hi-fi electronics, VerVent Audio Group’s brand subsidiaries signal a new investment phase and direction for VerVent in the US and Canada. By creating its own distribution entity, the group is striving to turn the North American territory into the market leader for Focal and Naim.